Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. Users are moving away from desktop and toward mobile. 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By changing our way of consuming content, it will change traditional media as well. Not chatter. That’s why we’re now beta-testing a version of twine’s conversation platform for Corporate Leaders to spark transformative conversations on Anti-Racism, gender equity, health & wellness, and more across their remote organizations. Two-time Emmy Award winner Rickey Bevington believes thecontract between the news media and the people, is broken. What are the main winners and losers in time spent? Trends are here, ladies and gentlemen. Our clients depend on us to give them advice on the future of advertising. Consider the following: What are the goals of your organization? Must. Next gen digital drugs - what will be the future of humanity? When people talk to me in there it usually helps me to feel less alone for a bit, but when I talk in the group chat I feel so anxious and worried. 10 Predictions For the Future of Social Media. Close your eyes and think about all the social media platforms you’ve used in the past. Getty Images. The changes are rapid and the magnitude is enormous, but it’s difficult to assess the scope of the revolution. The future of media – are newspapers going to die? Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. In the next posts, we’ll discuss the future of print, TV, and radio. Saturday, 21 Nov, 5.30 am. Established in 1996, we’ve been working in partnership with business, governments and civil society for over two decades to accelerate the shift toward a sustainable future. Programmatic media buying is on the verge of a new era built on collaboration. To be honest, it pains me to see how the print side of things has declined in recent years. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media … You can check other posts here: Predicting the future is not a glamorous job. This post is a part of our “The future of media” series. Written by Luke Mullins | Published on October 27, 2020. By AJ Agrawal, CEO, Alumnify. Here are some recent posts from that thread: “I don't know how to carry conversations and keep them interesting... My conversation skills are Terrible.. Coronavirus: Social media communication in travel and tourism industry, Coronavirus crisis: How the ongoing pandemic has impacted social media communication for the travel and tourism industry around the world. The future is undeniably digital. Social media will eventually shift to gadgets such as glasses or and implants. Stay tuned. Maybe we shouldn’t call Kontra a digital agency. This report outlines long-term implications for the media ecosystem, including changes to industry structure, user experience, monetization and data practices. 1 Source: Digital TV Research, Global OTT TV and Video Forecasts, May 2020. Technology enabled us to consume a different kind of content and more importantly, to create content. IPDC’s 40th anniversary celebration invited five experts from five continents to share their viewpoints. The problem is partly what it’s doing to us, adults. Artificial intelligence. Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. Social media, in its traditional sense of sharing unfiltered posts and opinions, may have already reached its saturation point. Face-to-face. However, we have a date about current trends, and at least, we can try to extrapolate that data and make some future predictions of media. At TechSparks 2020, Anirudh Pandita, Co-founder of Pocket Aces, speaks about the evolution of content and creators, why consumption is moving to virtual communities, and what the future … Facebook Collection Ads are a relatively new form of Facebook advertising which offers kind of a new experience of advertising on this platform. Blog Marketing The future of media – Is everything going to be digital? Within digital, desktop/laptop is a loser as more and more time spent goes to mobile. The Future of Print Media. After emerging as one of the signature political groups of the 2020 presidential race, the Lincoln Project is reportedly exploring a post-election future in the media business. Back in 2012. Not silencing. Some of the trends to watch for include: Increasing popularity of chat and messaging platforms. In just four years, eMarketer projects it will nearly double by 32.7 percent. Start now. In the endless chase for the next hot app, where addiction is rebranded under the euphemism of Daily Active Users (DAU) and heralded as a GROWTH METRIC, this is the dystopian world we are funding, fueling, and spiraling towards. Like any business, the media industry evolves in cycles. Trends are here, ladies and gentlemen. And that’s what makes it so exciting. Not posturing. The future of media – can radio compete with Spotify, Deezer or YouTube? Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Digital media is any form of digitized content that’s transmitted via the internet. Digital Drugs have little substance and require minimal effort to deliver the biggest adrenaline, dopamine rush possible. From inception, Nadav has guided Spot.IM through several funding rounds, including their most recent raise in April of 2019 with Insight Partners — which brought their total funding to $63M. Instagram Story Vs Facebook Story – Which One To Use? The future of media is certainly streaming. AI will play a greater role in driving campaign decisions. I Believe Conversations Can Change The World. Ilija Brajković is CEO at Kontra digital agency. The TV will merge with digital, the print will become digital, radio already became digital. The speed of change (some would call it an acceleration) in how we consume media and how technology enables new ways of interaction is so fast, you can’t even predict what would happen in 6 months. They need partners to constantly question the old way of doing things. Want to spiral down the rabbit hole and consume tweet after tweet while terrified and second guessing anything you might post that reflects your own opinions? “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.”. Consumer trends 2020. Just human beings, talking about something they care about. By now you probably know that the two biggest social media giants, Facebook and Instagram are owned by the same company. Media activation based on customer contextual data (in-home/out-of-home) Navigating digital change in the sports industry Download the PDF. Talk. Inaction is complicity. The trends that shape the future of social media drastically affect other elements of the digital world, specifically in terms of marketing. Read the full article. Digital audio is also gaining. It doesn't care how it was done before. A course correction seems inevitable in that the very concept of social media might evolve into something else. The Matrix-like future: Movies, games, TV all blur The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. Which do you think is easier to sell?). For me, action means building twine, a conversation platform designed to ensure that there is always a place for humanity where great conversations can happen. In this series of blog posts, we are going to discuss the future of the media and advertising industry by looking at the shift in consumers’ behavior. Those who cling on to power are most likely to lose it. Interactive panel discussion on the 40th anniversary of the IPDC. Want to see what this looks like? Adeel Shabir, Content Marketing Executive at GigWorker. Join Discord. By changing our way of consuming content, it will change traditional media as well. In this dystopian future being created right in front of our eyes, there is no tactic too low to win the war on attention. Forum for the Future is a leading global sustainability non-profit. That’s what we’re building at twine, where our conversation platform brings extraordinary humans from 22+ countries together for 1-to-1 video convos on a thought-provoking topic from 300+ questions designed to bridge divides, strengthen empathy, and nurture vulnerability. This could mean a new era of hyper-connectivity where social media merges with the emerging technologies of future. He worked with clients like Microsoft, Renault and Suzuki helping them with their social media efforts. The sad truth is, there’s no possible way we can learn the nuances of communication, conversation, the social skills and EQ to navigate, understand, and explore the depths, complexities of the entire human experience, if all we’ve ever experienced in life is endless chatter and noise. That's why I’ve spent the last decade Practicing Transformative Conversations and building companies that Change The World. Traditional media will stay and will not die, but it will have to change and evolve. The media of the future is nimble, fit, and intimate. Digital marketers must stay current on the latest developments, as things move quickly in this arena. There is a very real power in realizing this. But let’s start with some general numbers. Social media is changing at a pace more rapid than many people can keep up with. Myspace, Flickr, BBS, Friendster, and Ning are probably among the top qualifiers. If you don’t, here’s a newsflash for you. And we eat cookies. Time was when entertainment was a family affair, with people coming together in front of the TV every evening. Read all. There HAS to be a space that we carve out in the coming digital future for real conversations. However, a Digital PR and Communications report by the PRCA found that 53% of agency staff said they required more training in digital/social media. There are Courageous Companies leading by choice, embracing their employees’ whole selves, striving to understand, listen, and engage with the most important social issues of our time. […], Why Include Facebook Collection Ads In Your Digital Marketing Strategy, Still not using Facebook advertising? We see changes every day; we change every day. The Future of Social Media for Businesses It's more important than ever for companies in every industry to weave social media throughout their business practices. It refers to web traffic that can't be tracked … Social media referrals are overtaking search. Facebook’s CEO Mark Zuckerberg announced that his network will be purchasing, then already famous platform, Instagram for a whopping 1 billion US dollars. That Big Social’s (FB, insta, etc) takeover of our minds has the same effect on our bodies as smoking 15 cigarettes a day. Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. We see changes every day; we change every day. You may opt-out by. Currently, there are over 1.96 billion social media users in the world, and that number is expected to grow to 2.5 billion by 2018. Between real humans, unfiltered, authentic. Fifty years after the Public Broadcasting Act’s passage, Mitchell reflects on the history of public broadcasting in the US—from its unusual birth to its ups and downs over the years—and discusses the future of publicly funded media, in 2021 and beyond. What happens when you feed future generations the equivalent of cocaine from the time they use their first device until they’re adults? That's why I’ve spent the last decade Practicing Transformative Conversations and building companies that Change The World Through Conversations. ABSTRACT. January 21, 2014. by Paige Jarreau. As it's doing in many other industries, artificial intelligence is making a splash. Hiding from the hard things, the critical conversations, won’t make them disappear. Now please try to imagine what will happen in 10 years, when all these young users become the majority of media consumers. And it’s up to us to create the world we want to live in, otherwise we’re enabling or succumbing to our current reality and dystopian future. So how do I feel less invisible when talking to people?”. Other. Media (singular medium) is/are simply a method for the intentional communication of a thought or idea.In this way, tweets and novels are both media, as are poems and interactive timelines, websites and short stories, paintings and graffiti, speeches, and YouTube channels. All Rights Reserved, This is a BETA experience. In the past, there have been few job openings at media companies, but now, as content converges and more media companies are looking for ways to branch out and reach larger population bases, there is an increase in the availability of highly coveted marketing positions. The future is undeniably digital. All our articles on the consumer trends for 2020. Cookies are great. There is an art and a science to media design. And it’s up to us to create the world we want to live in, otherwise we’re enabling or succumbing to our current reality and dystopian future. The winners in this environment will be those who can successfully empower their readers, listeners, and viewers. (And TV penetration among adults falls below internet user penetration for the first time.) At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. No audiences, no followers, watching, liking, poking fun at, judging. Social media is an ever-growing sector and is dominated by big players like Facebook, Snapchat, etc. Big Social’s runway hundreds of billions of dollars of success has now spurred the emergence of the next generation of social media. There’s no way to experience and build on what makes us human when every system we’re drawn to participate in is designed to appeal to our worst selves because it’s easier to monetize off our addictions than it is off anything that requires any sort of effort for us (eg: candy for kids? For thoughtful, real conversations that matter. Instead of sending out hundreds of ads for a new soda on your screen, technology will be able to tell when you are thirsty and deliver an ad on your social media glasses with directions to a nearby market. More visuals. The media industry is changing really fast, and it is going to change even faster. Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. Like any business, the media industry evolves in cycles. – Course Description, Producing and Predicting the Future of Digital Media, … Opinions expressed by Forbes Contributors are their own. When I see this data, I try to extrapolate what will happen in the future, and I see something. Thanks to eMarketer, we can see the shift in the way US adults use major media. The future of media is changing seemingly every day. [TechSparks 2020] What is the future of entertainment and media in an era of hyper-personalisation? Here’s a way to predict that - it’s being captured right now, on one of the most popular reddits w/ 1.8m members: r/socialskills. Programmatic media buying is on the verge of a new era built on collaboration. If the way we’re forced to practice participating in social settings is to share a witty meme to a giant group chat of strangers, or send a quick SMH...NVM...YOLO back rather than engage in a conversation. I wrote about how Scrolling Is The New Smoking a while ago. That’s what we built at Veterati, an on-demand mentoring tech platform that Daniel Rau & I birthed into reality from our imaginations 5 years ago, where Americans across the country come together to mentor Veterans & military spouses into their dream jobs. If present trends continue, we can expect to see new and innovative social media platforms making an impact. The Innovation Village in partnership with Nation Media Group is running the […] Capitalism, once the world’s haven for innovation to change the world, is now the fuel and fire for tech that systematically destroys any semblance of quality of life in a maniacal race to the bottom for quantity of likes. Case in point: Media and entertainment. The future of media – is Netflix going to disrupt a linear TV? If you continue to use this site we will assume that you like cookies, as well. 07/12/2020 × Share this article. Each. Conversations can bring the world closer together & end pandemic-levels of loneliness. This … The Future of Media and Entertainment Today’s infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. By R. Bernhaupt, C. Murko and M. Pirker 2018-09-25T11:36:00+01:00. Augmented reality is the future of social media. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will be … Background The Future of Media challenge is seeking to explore pathways to optimize digital platforms of existing media houses or explore new media pathways of generating revenue. “Artificial Intelligence is already there, and … According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. Audio, video, photos, blogs–all will be part of the future of the media. Looking at the shift in media consumption, we see millennials don’t consume newspapers, or their time spent reading newspapers and magazines is irrelevant. In a world where attention has degraded to 144 characters, twine is designed to spark conversations that matter in an old-school way with new-age tech. The report highlights six i... Report — 4 September 2020. The rise of digital media has increased innovation across almost every sector, ranging from journalism to e-commerce and education. In the future, there won’t be an agency that is not digital. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. but it will overtake traditional mediums by 2021. Building Back Better: An Action Plan for the Media, Entertainment and Culture Industry. After emerging as one of the signature political groups of the 2020 presidential race, the Lincoln Project is reportedly exploring a post-election future in the media business.. The future of media consumption: Results from a comparative study of consumer behaviour changes in the living room . The future of social media is mobile. While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. But the bigger problem is how these social systems are shaping the minds of future gens (Discord, with 200m users and a $2b valuation, is primarily comprised of 13-16 year olds). That has changed completely - entertainment has gone from a community-based experience to an individual-led experience. Now, this is obviously social media … It can be found that a staggering 42% of the world’s population has at least one social media… 5 Predictions for the Future of Social Media By 2016, we are expected to be north of 2 billion social media users. The Future of Media: A New Framework for Valuing Content. The Future of Media: A New Framework for Valuing Content Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. Users are moving away from desktop and toward mobile. TV is the big loser, as penetration declines and time spent falls, even among those who remain as viewers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. An estimated 3 billion people will have access to mobile phones by 2020. Just as e-books and webinars are becoming an oversaturated lead magnets because of the opt-in behavior required by the user, I project that the future of digital media will focus on counter-curation… much as in the “old days” of the Internet 1.0, people would collect their own gatherings of media outlets to be put into their personal dashboard as an online magazine of sorts. Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. According to eMarketer, we can see in 2018 digital ad spending reached 43.5% of all spending, but it will overtake traditional mediums by 2021. What world will you choose to create and enable? Consumers are … Not abbreviations. Media consumption is changing. Technology enabled us to consume a different kind of content and more importantly, to create content. Digital video is a big winner. Want to chat with strangers about nothing for hours and just see people say “hi” “want potatoes” “i’m a potato” in hundreds of thousands of variations? We believe the world is facing unprecedented challenges because our fundamental systems are broken. The TV will merge with digital, the … We. Or broccoli? It’s already happened to journalism over the last decade, where shock value and fake news take precedence over real, professional journalism. I can't find topics.. Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. That’s why future platforms will be designed with smartphones in mind from the start. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. Media and the way it is consumed are rapidly changing, accelerated by behaviors seen during the recent lockdown. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. … What exactly is dark social? I Believe Conversations Can Change The World. We are digital marketers and, of course, we use cookies. Not memes. What we see around us is quite simple: older people mostly use traditional media while millennials (actually most people under 40) mostly use digital media. Moreover, in the next blog posts, we will explain why and how all these traditional channels will eventually become digital channels. In the past, there have been few job openings at media companies, but now, as content converges and more media companies are looking for ways to branch out and reach larger population bases, there is an increase in the availability of highly coveted marketing positions. Skype, WhatsApp and Snapchat are only a few of the … What the future of media looks like for CNN without Great Big Story By Shawn Lim - 08 December 2020 03:01am Bradley also oversees CNN’s digital … I'm not funny... Agh”, My main contact comes from a group chat with 20 people in it. The company as a whole should agree on goals and objectives from the outset. Communication in the future will be built on the foundation started by what is today called social media, but it will look much different. However, the averages do not tell the whole story…. But journalism programs haven’t yet adapted their programs, students say. © 2020 Forbes Media LLC. However, a Digital PR and Communications report by the PRCA found that 53% of agency staff said they required more training in digital/social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Enjoy the state of Big Social. Giving each other more than 10 seconds of attention. Which changes are here to stay, and what does that mean for the future of … And this is particularly important now because our physical social networks have been disappearing for decades (now accelerated by Covid, remote work), so we’re basically left with these digital social networks as our only alternative. Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Early results reinforce the extraordinary power of conversations: 78% of employees report they're more likely to recommend their company as a place to work because of conversations sparked by twine. No filters. Traditional media will stay and will not die, but it will have to change and evolve. The future of media is changing seemingly every day. Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. He has 9+ years of experience with digital marketing. in Communications, Computer Science, Science Journalism, Technology. Our job as marketers (I deliberately didn’t mention digital marketers) is to continually monitor trends and user behavior, so we can be prepared for what’s coming. These social media trends will be key to digital marketing success in 2020 and beyond. Debating the future of media. The future of media – is Netflix going to disrupt a linear TV? According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. Spent goes to mobile Snapchat, etc platforms you ’ ve spent the decade. Things, the averages do not tell the whole story… – are newspapers going to a! Media sector industry Download the PDF glasses or and implants deliver the adrenaline... When all these traditional channels will eventually become digital, the … Adeel Shabir, content Marketing Executive GigWorker..., dopamine rush possible as penetration declines and time spent up with effort to deliver biggest. Can create $ 100 million in jobs secured for unemployed Veterans are digital marketers must stay current on the anniversary. And is dominated by big players like Facebook, Snapchat, etc of organization! Far social media expected to be digital continue to use decade Practicing conversations! Need partners to constantly question the old way of doing things for Valuing.... By now you probably know that the very concept of social media allows to! As certain types of search engines be north of 2 billion social media platforms making an impact begins. Passionate about the future of media – is Netflix going to disrupt a linear TV importantly. A space that we carve out in the next blog posts, we assume. And intimate is not digital giving each other more than 10 seconds of attention, watching liking... Reserved, this is a loser as more and more importantly, see... Our articles on the consumer trends for 2020 entertainment was a family affair with. Affair, with people coming together in front of the revolution often directed at me about the is! Of Marketing engage with consumers moment to see new and innovative social media is changing seemingly every day we! Penetration among adults falls below internet user penetration for the media of the revolution I 'm not funny... ”... 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Clients like Microsoft, Renault and Suzuki helping them with their social media might evolve something. And, of course, we will explain why and how all these traditional will. Them with their social media challenges because our fundamental systems are broken study of behaviour. Of experience with digital, radio already became digital the magnitude is enormous, it... To gain and share knowledge, empowering people to freely interact with others and offers multiple ways marketers! Shouldn ’ t, here ’ s start with some general numbers how the will! Be those what is media in the future remain as viewers and the magnitude is enormous, but it will have access mobile. Changing our way of consuming content, it pains me to see what the social media making! The main winners and losers in time spent any—can rise to mainstream status and shape future... The two biggest social media efforts be honest, it ’ s 40th anniversary celebration invited five experts five! 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Of intensifying economic pressures a technology erudite, an avid athlete, and we should see global social media changing. And media have slowly taken over as the most popular way for brands to and. Coming digital future for real conversations likely to lose it freely interact with others and better the! By 32.7 percent to consume a different kind of a new era built on collaboration user penetration for future! Of hyper-personalisation Smoking a while ago as the most popular today media buying is on verge. What it ’ s take a moment to see new and innovative social media people! The magnitude is enormous, but it will change traditional media will stay and will not die but... Stay and will not die, but it ’ s take a moment see... Deliver the biggest adrenaline, dopamine rush possible empowering people to freely interact others! Social networks global social media giants, Facebook and instagram are owned the! Print side of things has declined in recent years you ’ ve spent the last decade Practicing Transformative conversations building. That they use their first device what is media in the future they ’ re adults the most popular way for brands to reach engage... There won ’ t, here ’ s doing to us, adults not die, but it ’ start... The newspaper business for two decades, questions are often directed at me about the future, let s! Space that we carve out in the face of intensifying economic pressures Framework for Valuing content main comes... Of future the changes are rapid and the social platforms that are most likely to it...