Insights, expertise and inspiration for and by digital leaders Forecast: Spending to top $189b for 2020 holidays The day after the US election, consumers went shopping. unique product sales analyzed. Total online spending in May hit $82.5 billion, up 77% year-over-year. Adobe Analytics measures 80% of online transactions at the largest 100 U.S. web retailers (source: Internet Retailer 2018) and shipping and returns analysis that is based on millions of orders​. Toys were a popular purchase during Cyber Monday, with Lego sets, vTech-brand toys, scooters and video games, all topping kids’ wish lists. We expect this to become even more pronounced as we approach Christmas, and free and less expensive shipping options continue to dwindle. Adobe’s Digital Economy Index (DEI) is a global economic measure for the 21st century that more quickly, comprehensively, and internationally measures the increasing buying power of digital … SHARE. Related Stories. On Monday, Adobe … Canada (British Columbia) 2020 Paid Holiday & Break Schedule Digital sales were up 77.8% year over year in May to $82.5 billion, tracking higher than holiday shopping levels on Black Friday and Cyber Monday. Get in touch with us to learn more about creating personalized retail experiences that help drive customer acquisition and loyalty throughout the year. 2020 Holiday Shopping Trends. We analyzed terabytes of Adobe Analytics data in near real time to uncover powerful insights that help you understand and act on digital commerce trends. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Adobe’s forecast of $10.3 billion, another sign of cautious consumer spending during the pandemic and shoppers reacting to deals earlier in the holiday … U.S. online retailers evaluated. According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of that total. Read verified Adobe Digital Publishing Suite Mobile App Development Platform (MADP) Reviews from the IT community. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. This year, Black … Posted on 12-18-2019 Prev. SHARE. Hel­lo dear Adobe team. The Adobe 2020 Holiday Predictions Report and Holiday Actuals Report are based on aggregate data via Adobe Analytics and Adobe Experience Cloud. $3.6 billion was spent via smartphones, a 25.3 percent increase YoY, reaching 40 percent of the total online spend. Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics (ADBE) data. Adobe Systems Incorporated 345 Park Avenue, San Jose, CA 95110-2704, USA www.adobe.com 4. Consumers spent a record-breaking $83B online during the 2015 holiday season, according to Adobe Digital Insights, and we expect online shopping to surge even higher this season. For 2020, they are June 30–July 3 and December 24–January 1. Record growth in online shopping over the holiday weekend UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat it. (RM43.95-51.68 billion) (RM43.95-51.68 billion) We analyze billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Homepage BJ's Wholesale Club Holdings Inc. Holiday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday Flash Reports 6 minutes Register for free access Holiday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers. In-store and curbside pickup increased 52 percent on Black Friday YoY, as many consumers looked to avoid in-store shopping. We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday … It looks like we know the … Award Winners Versus ... director of Adobe Digital Insights. » adobe digital insights. “Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” says Taylor Schreiner, director of digital insights, Adobe. Also of note: Social media is driving more online sales. This is the second largest online spending day in U.S. history, coming in behind Cyber Monday 2020. Meanwhile, Adobe Digital Insights notes that Cyber Monday is now the single-largest online shopping day in history, with a reported $10.8 billion in sales according to their data. Dive Insight: Black Friday 2020 may be perhaps the most fraught, and well-plotted, of the shopping holiday's history. “Heavy discounts and aggressive promotions starting in early November succeeded at getting consumers to open their wallets earlier.” “Both in-store and online experiences will be different than in years past, as stores become more contactless to abide by social distancing rules and digital channels work harder to convert shoppers into buyers. Total online spending in May hit $82.5 billion, up 77% year-over-year. Media Insights Marketer’s Guide to Holiday 2020 | Edition 1: Playbook. National Retail Federation, ‘3 ways consumers are continuing to shop after the holidays’. U.S. consumers spent $6.3 million per minute shopping online on Black Friday, or $27.50 on average per person. Electronics like Apple AirPods and Watches, HP and Dell computers, as well as Chromecast were also popular. Companion research is based on a survey with more than 1,100 U.S. consumers (18+ yrs) in October 2020. The Digital Price Index price changes are measured using the Fisher Ideal Price Index model. Key insights. “While yesterday was a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic,” says Taylor Schreiner, director of Adobe Digital Insights. Consumers spent about $10.8 billion online by the end of Cyber Monday, a 15.1% increase in online sales from last year, according to a report from Adobe emailed to Retail Dive. The upcoming holiday season will be the biggest online shopping extravagnaza yet. From a 2020 perspective, Prime Day was initially slated for July 15-16, although it likely won’t take place until August and could run as long as a week given the volume it hopes to achieve. Download report. Their researchers found that post-Cyber Monday, shoppers were continuing to hit online outlets to make holiday purchases. Cyber Week, the five-day period between Thanksgiving and Cyber Monday, has broken all sorts of e-commerce records this year with many U.S. consumers choosing to shop online to avoid crowds in stores amid COVID-19 concerns. Adobe Digital Insights expected Cyber Monday to remain “the king of online shopping days,” racking up sales of between $10.8 billion and $12.7 billion. The actual holiday is one in a series of digital-first sales wins that started ... a director at Adobe Digital Insights, per a report. Comment and share: Adobe Summit 2020 keynote highlights new digital economy index and CXM Playbook By Macy Bayern Macy Bayern is a former Associate Staff Writer for TechRepublic. Know when consumers are looking for discounts during the holiday season and when they’ll pay a premium for quality products. Holiday commercials from tech companies often get high marks during the holidays, reminding everyone of the power of connection, which has never been more needed than in 2020. AFP Bloomberg. When it comes to electronics and appliances, Apple AirPods, Air Fryers, and Fire TV were most popular. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? 89% of those surveyed in Digital Commerce 360’s 2019 Prime Day survey were familiar with the holiday and 44% actually made a purchase. Amazon.com Inc., Walmart Inc., Target Corp., Best Buy Co. and others have been preparing for the 2020 holiday deluge for months. Holiday shoppers spent $10.8 billion on Cyber Monday, up 15.1% from a year ago, setting a record for the largest U.S. online shopping day ever, according to Adobe… Facetime, phone calls, supportive texts and social media connections have been hugely important during this difficult year. Sign up here. The dates of these periods change each year. Discover the technology and consumer trends during the evolution of retail. In the United States, the holiday season is expected to grow online sales by 11% in 2016, reaching over $91B total. December 2, 2020. Adobe’s Digital Economy Index (DEI) is a global economic measure for the 21st century that more quickly, comprehensively, and internationally measures the increasing buying power of digital consumers — with greater detail than any other data source currently available. The industry’s most comprehensive report Data via Adobe Analytics (aggregated, anonymized) • AI and machine learning (Adobe Sensei) used to identify retail insights Measures trillions of visits to U.S. retail sites (most in the industry) • 55 million unique products • Transaction data … What's Inside. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Search for: These include toys (+294 percent) and personal care products (+278 percent). Get it there by Christmas: 2020 holiday shipping deadlines. Additionally, retailers that offer curbside pickup benefited from a 31 percent higher conversion rate of traffic to their sites. Next. Online holiday spending in the US is expected to grow by 33 per cent to reach $189 billion this year as consumers increasingly shop remotely due to the Covid-19 pandemic, a study by Adobe Digital Insights found. The first six months of 2020 have driven $368.8 billion in online spend. facebook shares. We respect company and consumer privacy, and ensure the use of anonymized data only. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. Over 1 trillion . 2020 Digital Economy Index. With people spending most of their time inside, the holiday season is going to look a bit different this year. Adobe Digital Insights expected Cyber Monday to remain "the king of online shopping days," racking up sales of between $10.8 billion and $12.7 billion. Curbside pickup options, in particular, saw strong growth among shoppers wanting to avoid crowds and shipping delays. According to the analysis, a record $10.8 billion … CMO by Adobe. Chess-related items are on the rise among holiday shoppers, according to Adobe Digital Insights — sales are up 300 percent in November compared to October following the release of … by Kristina Knight. Over 100 million. 2020 Facebook Holiday Shopping Insights. Based on Adobe Analytics data, Adobe analyzed over one trillion visits to U.S. retail sites and 100 million SKUs from 80 of the 100 largest U.S. retailers – more than any other technology company. Discounts are expected to lessen by approximately 5-10 percent across most categories in the weeks running up to Christmas. Online shoppers in the US spent $10.8 billion on Cyber Monday, missing Adobe’s original projection by almost $2bn, evidence that retailers pulled sales forward by offering deals earlier than … “Consumers also changed what they bought, preferring pajamas and sweatpants to work suits. Here’s today’s AdExchanger.com news round-up… Want it by email? There will be 57 days that generate over $1B in online revenue each. For last minute online purchasing the most preferred shipping option is one-day shipping (45 percent) followed by curbside pickup (37 percent). Kim Davis on November 30, 2020 at 11:21 am More; Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday shopping season. Advertisement. Take a look at the top takeaways on what consumers are doing this season. The growth here is what is important to watch, as social media only drove 3 percent of online revenue. In order for marketers to attract and retain consumers during the upcoming holiday season, they can’t miss a moment with their audience. All the best products. Adobe today released its online shopping predictions for the 2020 holiday season (Nov. 1 – Dec. 31). November 30, 2020. See how revenue is impacted by consumer spending trends, including the devices they prefer to use, so you can better personalize customer experiences. What we learned. Introducing the DEI. A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to set them apart from the mainstream. News Briefs; 22 hours ago; After … What’s more is smartphones accounted for 41.1 percent of revenue during the five-day period, up 7.4 percent year over year. So says Adobe Digital Insights (ADI), which predicts an 11% growth year-over-year, with holiday … Consumers spent $9 billion online during Black Friday, up 21.6% from last year. Digital Marketing Blog. “There may never be another holiday season quite like holiday 2020,” Copeland says. E-commerce sales during the Black Friday to Cyber Monday period are forecast to reach $10bn, boosted by deep discounts offered by retailers. Adobe Digital Insights expected sales of between $10.8bn and $12.7bn as retailers provided massive discounts. Just as customer insights are at the heart of great experience, Adobe Analytics is part of the foundation of Adobe Experience Cloud. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. Cyber Monday put the total season-to-date spending (November through Cyber Monday) over the $100 billion threshold, at $106.5 billion (27.7 percent YoY growth), surpassing this milestone nine days faster than last year. 2020 came in a package that no one expected — and we’re here to give you the tools to make great customer experiences. Adobe Digital Insights Holiday Recap 2019 1. The digital price index for certain products varies during the holiday season, often by day, impacting the value consumers receive for each dollar spent. The funny and heartfelt spot from French telecom company Bouyges taps into the … That is a key takeaway from a new Adobe Analytics forecast which notes that retail sites saw a surge of visits - more than 1 trillion - to US retail sites the day after the election. On Black Friday, online shoppers got the strongest discounts on computers (28 percent), electronics (26 percent), appliances (20 percent), toys (17 percent) and sporting goods (18 percent). Adobe Digital Insights expected Cyber Monday to remain “the king of online shopping days,” racking up sales of between US$10.8 billion and US$12.7 billion. Read More. We kept in touch to leaders in marketing, advertising, e-commerce, creative and IT roles for their insights. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. Finally, curbside pickup saw a 30 percent growth YoY on Cyber Monday. Revenue dollars: 2019 vs. 2020November 1–. Online sales are soaring and reached $62.5 billion so far in November, up 32.6% vs. a year ago, according to an update from Adobe Digital Insights on Wednesday. COMPANIES THAT TRUST citybiz. 4. Our report is the most comprehensive of its kind, using a model based on the analysis of more than one trillion visits to over 4,500 retail websites and 100 million SKUs. By Winni - 12:18 PM on December 19, 2019 Reply. As the mobile shopping experience continues to improve, close to half (46.5 percent) of all online sales came from smartphones—setting a new record. Organic search was the biggest winner during the period in increasing revenue share, at 11 percent growth YoY. Spark’s e-commerce hub is designed to bring SMBs up to date and minimize any disadvantages they may have when it comes to effectively using digital marketing over the 2020 holiday season. COVID-19 has changed how we live and technology is used more widely now than ever. Over the Thanksgiving weekend, for example, social media drove one out of 10 visits to retail websites, a 17 percent YoY increase. Get our full, in-depth report on online consumer spending and our predictions based on trillions of visits to thousands of websites. We’ve put our data to work and gathered our findings for the busy shopping season of November through December. Dec 2, 2020. Thanksgiving Day, too, hit a new record with consumers spending $5.1 billion online, an increase of 21.5 percent YoY (online sales hit $4.2B on Thanksgiving Day in 2019). November 30, 2020, 4:43 PM ... the director at Adobe Digital Insights, said in a statement. I am real­ly inter­est­ed in dig­i­tal­iza­tion. Adobe Digital Insights has released its 2018 online Holiday shopping recap report. “While heavy discounts and promotions starting in early November succeeded at getting consumers to open their wallets earlier, many consumers held off on some of their gift purchases until Black Friday and Cyber Monday in hopes of scoring the best deals.”, Topics: Trends & Research, Commerce, Analytics, Digital Transformation, Retail and ECommerce Trends, COVID-19, Experience-Driven Commerce, Marketing, CMO by Adobe, Experience Cloud, Retail and ECommerce, https://blog.adobe.com/en/2020/10/28/sephora-cto-beauty-retailer-adjusting-for-covid19.html, https://blog.adobe.com/en/2020/11/12/technology-retailers-reimagine-shopping-commerce.html, https://blog.adobe.com/en/2020/10/28/b2b-commerce-trends-2021.html. For 2021, they are July 5–9 and December 24–January 3. During the “golden hours of retail” (7 – 11 pm Pacific), consumers spent $2.7 billion online, accounting for a quarter of the day’s revenue. “Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers,” Schreiner says. Shoppers moved a huge portion of their apparel shopping online in May and June as they avoided brick-and-mortar stores,” says Taylor Schreiner, director of Adobe Digital Insights at Adobe. Best Products. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? HOLIDAY RECAP 2019 ADOBE ANALYTICS INSIGHTS 2. Adobe, ‘Adobe Digital Insights Holiday Recap 2019’ 5. But once people had enough clothes to get them from the couch to the work Zoom call and back again, the … Ok, it may be a touch early for Silver Bells, but a little holiday prognosticating, especially considering the unique holiday season on the horizon, is always welcome. Adobe said it expects online shopping and curbside pickup to continue to be used more often this holiday season compared to years past. Adobe said that Small Business Saturday, the newest of the Thanksgiving shopping holidays, saw $4.7 billion spent, a record for the day and up 30.2% on … 80 of the top 100. Adobe expects online holiday spend to surpass $189 billion, ... Posted In: Digital Commerce, Industry Insights, Social Commerce, Social Media Marketing, Trend Watch; Tagged With: Accenture, Adobe, Black Friday, curbside, Featured, holiday 2020, last mile, Oracle, social media, transparency, travel; Advertisement. 3. eMarketer ‘US Holiday 2019 and Looking Ahead to Holiday 2020 Planning’. Comments. Download the report. As our previous findings showed, many consumers and retailers swiftly adapted to the preference – or necessity – of presence-free shopping. ZDNet Recommends: Holiday Gift Guide 2020 According to Adobe Digital Insights, which relies on Adobe Analytics data, Cyber Monday is projected to … The pandemic-fueled stampede online was a valuable opportunity for retailers such as Amazon.com Inc., Walmart Inc., Target Corp., Best Buy Co., which had been preparing for the 2020 holiday … As online spend continued to build during Cyber Week 2020, certain product categories were seeing strong demand relative to October daily averages. Author By Coresight Research December 4, 2020 . Adobe takes two company-wide breaks each year, for a summer and winter holiday. Share This Story, Choose Your Platform! Data from Adobe, which uses Adobe Analytics to analyze one trillion visits and 100 million SKUs from 80 of the 100 largest retailers in the U.S., found that consumers spent a whopping $34.4 billion during this year’s Cyber Week, which represents a 20.7 percent year-over-year (YoY) increase. Adobe Digital Insights. 1. According to the analysis, a record $10.8 billion was spent online by the end of Cyber Monday, an increase of 15.1 percent YoY, making it the largest online shopping day in U.S. history and beating last year’s $9.4 billion record. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. Retailers that don’t have access to the latest insights or smart optimizations could be getting left behind. Unsurprisingly, Thanksgiving, Black Friday and Cyber Monday represented the bulk of total spend over the five-day period. On Cyber Monday, consumers scored some of the strongest discounts on computers (28 percent), sporting goods (20 percent), toys (19 percent), appliances (20 percent), and electronics (27 percent). Costa Lasiy Data Science Analyst, Adobe Digital Insights Losaunne White FOMO – or fear or missing out – hit folks pretty hard during the final hours of Cyber Monday. Based on Adobe’s accompanying survey data, 44 percent of consumers plan to support small and local retailers this holiday season, with 38 percent saying they will make a deliberate effort to shop at smaller retailers throughout the holiday season. The peak hour was between 8 – 9 pm Pacific, which reached a purchasing rate of $12 million per minute. View the top consumer spending trends. Luxury Retail (1), omnichannel (7), personalisation (80), retail (48) by Digital Europe. AMERICAS REGION . It’s never too early to start humming holiday tunes. It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. Digital Marketing The lat­est Adobe Dig­i­tal Insights (ADI) study has revealed that Black Fri­day is now the UK’s biggest online shop­ping day of the Christ­mas sea­son. Using Adobe Analytics from Adobe Experience Cloud, you can understand consumers better — their behaviors and brand interactions across websites, social media, and advertising. Five marketing highlights from the 2020 Digital Trends report. The most in-demand toys on Black Friday were Star Wars toys, Hot Wheels, NERF and video games. Thank you very much for the super excit­ing blog posts in the dif­fer­ent top­ics. Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected . by Samantha Eyerly | Nov 10, 2020. Choose business IT software and services with confidence. transactions processed. “2020 has been a year of extraordinary disruption, but we have also seen significant creativity and innovation in retail. Paid search continues to dominate both revenue share and visit share this year (25 percent and 24 percent respectively), but direct traffic isn’t far behind (21 percent and 22 percent). According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of … “While we did see a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind growth rate we saw at the start of the pandemic,” Schreiner said. Before Small Business Saturday, smaller retailers saw early success with sales 545 percent higher on Black Friday, compared to an average day the previous month, and a 211 percent boost in sales during the week compared to October. 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