North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. Nike uses geographic segmentation to market nations, regions, cities, and population density differently. Segmentation 4. Nike stands a strong belief in customer’s mind that it’s the best option for them when they need sports products. Brad Anderson / 17 Apr 2019 / Marketing. Will Nike's 3Q 2015 Be a Slam-Dunk Quarter? They sponsored 14 out of 24 teams so that more than half of all players were wearing that mighty swoosh. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. While the south is passionate abo… Analyzing the Prospects of Nike’s Geographic Segments. Nike has their mission statement “To bring inspiration and innovation to every athlete in the world” and based on their mission statement they are trying their best to meet the needs of their customers. Phalguni Soni. GradesFixer.com uses cookies. Students who find writing to be a difficult task. Segmentation. Geographic. We provide you with original essay samples, perfect formatting and styling. "Nike Geographic Segmentation" Essays and Research Papers . While using geographic segmentation, the company might launch different products for that particular market or might also use different marketing strategy to attract the said geography. GradesFixer. The message that Nike spreads to every customer segment is simple. If anyone wants to be athletic, then they’re going to receive at least one marketing target no matter what their racial profile, economic status, or other sub-demographic may be. Is that something the younger generations want associated with them – a generation that feels like the brands they represent are a direct reflection of themselves? Download this Press Release Changes include promotions of Gary DeStefano to President, Global Operations, and Trevor Edwards to VP, Global Brand and Category Management. Share this document with a friend. V arious exa mples, for the impressive work of Nike on R&D. 5PsychographicNike's Mission … All. People live in big cities tend to play sports than rural people and they are more willing to pay more for sport shoes, that can be observed by purchasing habit in different areas. based on world and country region, ci ty and popularity density in different way. Although Adidas was the official sponsor of the tournament, it was Nike who seemed to be everywhere. For Nike, their targeted customers are athletes and mostly young adults. Geographic Landscape. A new survey from Canaccord Genuity among 1,400+ athletic apparel consumers finds Nike is way out front in innovation, fashion and purchase intent … 1. 2. 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