The report states arguments about the term ‘digital life skills’ and how it is used to recognize the set of essential ICT skills for using and accessing a computer and communicating information. 10. 17(2), 30–31 (1997). As a summary, this explains the initiatives taken by the Digital Britain and the UK Government to overcome various inequalities. IEEE Comput. Use of social media for digital marketing companies:-. Digital marketing uses the internet as a main promotional medium, in addition to traditional TV and radio. Digital media literacy in a global era offers more than using technology to do the things that were done by hand before—such as data or word processing, retrieving information, presenting knowledge, and one-to-one communication—it now allows easy participation in the sophisticated global experiences and networks that our wired world affords. Morris’s report supports and affirms the statement made by Stewart (2000) that equality is achieved not through a redistributive programme on resources but contribution in person and through shared life chances. By critically discussing whether developing the nation’s digital skills at all levels helps in achieving fairness rather than amplifying it in the presence of various inequalities? Soc. No plagiarism, guaranteed! Appl. Viviane Reding, EU Commissioner for Information Society and Media (November 2007) believes that “It is neither morally acceptable nor economically sustainable to leave millions of people behind, unable to use information and communications technologies to their advantage.” However it is of upmost importance to transform the lives of those who are excluded in order to avoid the major parts of our society being deprived and enduringly lag behind. (eds. Earnshaw, R.A., Vince, J.A. Words. Starting from woodblock printing in 200 CE to digital printing that is currently in use, printing has definitely come a long way. ): Virtual Reality Applications pp. If you need assistance with writing your essay, our professional essay writing service is here to help! Digital media means any media that are encoded in machine-readable formats. Cunningham, S., Berry D., Earnshaw, R.A., Excell, P.S., Thompson, E.: Multi-disciplinary creativity and collaboration: utilizing crowd-accelerated innovation and the internet. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. It allows us to unlock a huge collection of information and communication data. Well, to be honest, there are many different definitions that surround the term social media. Disclaimer: This work has been submitted by a university student. Do you have a 2:1 degree or higher? Images. The British Government’s proposal incorporates two extraordinary cabinet posts known as the e-Minister and e-Envoy to position and install the suitable infrastructure and ICT widely. According to (Reaching Out: Action Plan on Social Exclusion, September 2006) “It is possible to extend opportunity to the least advantaged so that they enjoy more of the choices, chances and power that the rest of society takes for granted.” Ofcom plays an imperative role in promoting media literacy and persists to work with stakeholders in turn to: offer people the opportunity and inspiration to develop proficiency and self-confidence to participate in communications technology and digital society; and update and allow people to handle their own media activity (both consumption and creation). Information Technology This can facilitate in creating a sustainable social and economic infrastructure. 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